The face of Internet retailing is changing, so when Sierra Trading Post’s marketing team pushed to serve a younger demographic with a broader product mix and big savings.

The product and its presentation are different, but the business model that has powered Sierra Trading Post for 26 years is also the backbone of Buyers negotiate with top-name brands for overstocks and closeout product. That includes action sport, active and outdoor lifestyle, hard and soft goods. Niche product like wetsuits are in the mix with tents, camp furniture and other gear … all at the lowest price and highest savings possible from the moment the product hits will differentiate itself from its parent company in three ways.

Derailed will have a robust social media presence, and reward customers for introducing Derailed to their friends. Derailed product selection is different from Sierra’s and is definitely more youthful.

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